Today religious groups can be seen as irrelevant and divisive, and distorted media stereotypes paint faith as reactionary and anti-intellectual. The Centre for Public Christianity is a not-for-profit media company that exists to engage the public with a clear and candid picture of the Christian faith to promote understanding and debate.
They actively support mainstream media and the general public with unbiased, high quality and well-researched print, video and audio material that explores both the relevance of Christianity today, and equally, the relevance of all other belief structures and religions.
Their new identity slightly alters Christianity's most iconic asset, the 'cross', to create a 'positive' and 'negative' symbol, reflecting their contemporary approach to religious, world, and social discussion.
Campaign, Identity, Advertising