We're For The People. A design and strategy agency focused on getting businesses closer to people through design, storytelling and technology.

For Startups —
we work with entrepreneurial leaders to envision, articulate and launch new businesses.

Collaborating with leadership teams to set vision and strategy. From this we create simple, smart, compelling narratives for customers, media, investors and employees.
Arming you for high-stakes investor presentations. Because a funding decision can depend on how well you stand and deliver your world-changing idea.
Designing magic and utility into brands and user experiences. Making sure that you capture the imagination of your customers, employees and your market.
Culture Creation
Shaping purpose-driven cultures from the start. Embedding beliefs and behaviours that unify teams and drive results.
Go To Market
Marketing and launch strategies that are as breakthrough as the business you are building.

For established businesses —
We help ambitious leaders remake their organisations for the digital age.

Seeing unique opportunity in the world and articulating the difference your organisation will make within it.
Creating a platform for action: Orientating your capabilities around creating and capturing new customer value.
Building design into your culture to reach more customers, more meaningfully. We help reimagine your brand, shape new products and orchestrate better customer interactions.
Culture Change
Making strategy scalable through every employee. We create the conditions that inspire transformational behaviour, unified action and total commitment to your vision.

We like to work with the widest variety of clients. To support this, we’ve created a flexible business model:

Recent work

Killing timesheets while reimagining how businesses can track time and run projects.


Elevating Sydney’s cats and dogs to celebrity status and saving a shelter

Sydney Dogs & Cats Home.

An experimental approach to creating an identity for Australia's largest arts festival.

20th Biennale of Sydney

Imagining the go-to-market approach for a finTech start up in foreign exchange.

Flash FX

Building a generative identity for the newest player in Sydney's tertiary education sector.

Sydney School of Entrepreneurship

Get in touch →

Or stop by to see Miguel.