The Misallocation Of Creative Juice - Joel Brydon At Vivid Ideas


Rounding out our event at Vivid Ideas, was special guest, Joel Brydon. Joel is the Studio Lead at ustwo, here in Sydney. If you haven't heard of ustwo before you can thank them for such gifts to the iPhone as Monument Valley or their collaborative efforts in developing watch faces for Android Wear. Like Alex (in the previous talk), Joel shares our views in believing there must be a fresher, better way to bring products to market in a digital world. 

Joel passionately laid down his views on the state of the marketing and advertising agency landscape in Australia. This was driven by 4 hard truths. Truths that we also believe need to be adopted in a new world of client-agency relationships and building products that truly connect with the rest of the world. The air turned blue, but the insights were sharp and true.

Please comment below or share and debate with us on Twitter (@forthepeopleau).