Designers, strategists, storytellers, coders, gamers, athletes, nerds, yogis, cat ladies, dog lovers, engineers, authors and podcast enthusiasts.

We're a group of creative thinkers and tinkerers, working in small teams to build, craft, prototype and engineer brands, products and digital experiences. A diverse group of people from all over the world, we're experienced in bringing to life global projects through the power of the post-it note. You can find us in Sydney building bots or crafting identities, scolding Miguel (our studio puppy) and playing Halo.

Jason Little


Jason founded For The People with the belief that creative businesses need to rethink how they operate in order to put people at the heart of who they are and what they do. He has a strong focus on building a thriving studio culture and creating game changing work to create impact and meaningful difference.

Jason has spent the last several years running agencies as creative director in Sydney and Paris. He has helped companies and organisations through imagining and designing new experiences to encourage new behaviours. Recent brand identity projects include the The 20th Biennale of Sydney Sydney, Streamtime, School of Entrepreneurship (SSE), Optus, The Australian Cancer Research Foundation, The Sydney Pavilion/Shanghai Biennale and The City of Melbourne.

He was Chairman of The Australian Graphic Design Association (AGDA NSW) from 2013-15, and is a regular lecturer, writer, speaker, and industry award juror around the world. Jason is the artistic director and ongoing consultant for Sydney Dogs and Cats Home.

Damian Borchok


In 2014 Damian decided to put his career where his mouth was and resigned after 7 years as CEO of Interbrand Australia. For The People represented a fresh start in helping leaders reimagine business for the 21st Century.

Damian’s had an eclectic worklife, having worked in retailing, banking and for a winery, before spending the last 15 years consulting on brand strategy and business transformation, innovation and culture change.

Damian’s previous work includes: Brand transformations for Telstra, Alzheimer’s Australia and SKY TV NZ; placemaking programs for The Rocks and Darling Harbour; and cultural projects for Sydney Opera House, Opera Australia and Griffin Theatre Company. Previously a board member of the Griffin Theatre Company, Damian is now a board director of the Australian Design Centre.

Get to know the diverse set of brains, eyes and ears that make up the For The People crew.