We're a group of creative thinkers and tinkerers, working in small teams to build, craft, prototype and engineer brands, products and digital experiences. A diverse group of people from all over the world, we're experienced in bringing to life global projects through the power of the post-it note. You can find us in Sydney building bots or crafting identities, scolding Miguel (our studio puppy) and playing Halo.
Jason founded For The People with the belief that creative businesses need to rethink how they operate, in order to put people at the heart of who they are and what they do. Through a strong focus on game-changing work and developing a thriving culture, everyone benefits - clients and staff alike.
Jason has spent the last several years running agencies as creative director in Sydney and Paris. He has helped companies and organisations through imagining and designing new experiences to encourage new behaviours. He is also Chairman of AGDA in New South Wales (The Australian Graphic Design Association), establishing new ways in which the industry can evolve and collaborate.
Jason has a strong focus on large-scale transformations for destinations, corporations and organisations with previous work including the brand identities for The City of Melbourne, Optus, Seat, One Degree, and the Sydney Pavilion at the Shanghai Biennale.
Andy started For The People because of a fascination with startups, digital technology and wanting to inject a change of pace in the client - agency relationship dynamic.
Andy has spent equal time running marketing strategy and programs in-house as he has devising brand strategy, customer experiences and digital products and services at world-renowned agencies including R/GA and Interbrand.
Andy's previous work includes: An Android augmented reality retail experience for Telstra, the rebranding of Queensland Art Gallery and GOMA, Australia Post and e-commerce brand Bookworld, and many years ago the inauguration of the world's first viral video chart.
In 2014 Damian decided to put his career where his mouth was and resigned after 7 years as CEO of Interbrand Australia. For The People represented a fresh start in helping leaders reimagine business for the 21st Century.
Damian’s had an eclectic worklife, having worked in retailing, banking and for a winery, before spending the last 15 years consulting on brand strategy and business transformation, innovation and culture change.
Damian’s previous work includes: Brand transformations for Telstra, Alzheimer’s Australia and SKY TV NZ; placemaking programs for The Rocks and Darling Harbour; and cultural projects for Sydney Opera House, Opera Australia and Griffin Theatre Company. Previously a board member of the Griffin Theatre Company, Damian is now a board director of the Australian Design Centre.