Start-Me-Up Labs is a project we’ve been running for almost a year now. Born from the insight that startups are often in need of an MVB (Minimal Viable Brand) for their MVB, we worked with Adobe to create a unique one-stop pop-up identity shop. For its fourth instalment, we collaborated with the UTS:Hatchery to provide off-the-shelf identities for its incubator startups.
We kicked things off with a talk from one of our FTP co-founders Jason Little about branding for startups, then opened up the shop for the Hatchery groups to start building their identities. Teams chose their preferred fonts (from the legends at The Designers Foundry), shapes, colours, photography styles and tone of voice while guided through by our team of Lab experts.