Approach
The nature of our work means being ready to work in almost any industry or sector on Earth – so we’ve kept our approach relatively simple and flexible, dismantling any and all barriers to listening, understanding, conceptualising, synthesising and executing.
Of course, when you’ve been at it as long as we have, you learn a few things along the way that are worth hanging onto. Here are the five principles that guide every project we work on:
01
Brands are for people.
We believe brands are driven by relationships first, economics second – because brands are for, about, and powered by people. Because of this, you can only build trust if you understand social value creates financial value – and not the other way around.
02
There’s more to a brand than you can see.
A brand is how people think and feel about something – and so much can influence that. Visuals are a big part of it, yes, but so are words... and experiences... and ideas. And that will always be true, whether you’re consciously cultivating those elements or not.
03
Categories are for challenging, and for changing.
A powerful brand is a differentiated brand – and to differentiate, you need to push way beyond category conventions. Heading into unknown territory is difficult (and often scary), but it’s also necessary if you want to make something meaningful.
04
To break boundaries for brands, you first need to break boundaries between people.
Our process is a complex and carefully-managed collaboration between our teams, clients and communities. We believe in breaking down the boundaries between strategy, design and storytelling, because they contribute as much to each other as they do to the outcome.
05
Work that’s worth doing is work that’s joyful.
Doing great work takes a lot of motivation and passion – to maintain it, we work with brands that wish to be a force for good (either by making genuinely meaningful improvements to the lives of others, or simply brightening somebody’s day).
Capabilities
Design
Brand identity design
Digital design
Interaction design
Motion design
User research & testing
Creative testing
Print design
Art direction
Strategy
Brand strategy
Brand architecture
Purpose, vision & values
Value propositions
Community engagement
Internal & stakeholder management
Workshop facilitation
Executive & management facilitation
Storytelling
Brand voice
Brand narrative
Naming
Taglines
Script writing
Writing workshops
Messaging
Experience
Brand identity implementation
Community building
Employee engagement
Brand guidelines
Coaching & training
Clients
Regions, Towns,
Cities & Places
West Coast Tasmania
City of Sydney
Tech Central, innovation precinct
Blue Mountains
Inner West
Snowy Valleys
Derwent Valley
477 Pitt St
Culture, Arts &
Entertainment
Museums of History NSW
Sydney Film Festival
Formula 1 Museum, Macau
Theatre Royal Hobart
Queensland Theatre
Biennale of Sydney
Opera Australia
State Library Victoria
Australian Museum
Technology
Mux
Time.com
Culture Amp
Adobe
Finnomena
Myob
PwC
Streamtime
Willow
Education
Australian National University
University of Wollongong
Sydney School of Entrepreneurship
Museums of History NSW
Be Equitable
Government
NSW Government - Customer Service
NSW Government - Transport
NSW Government - Planning, Industry and Environment
West Coast Council
City of Sydney Council
Inner West Council
Snowy Valleys Council
Derwent Valley Council
Charity and Social Enterprise
Hireup
Fighting Chance
Avenue
Sydney Dogs & Cats Home
Women’s & Girls’ Emergency Centre
The Battle
Jigsaw
Landmarks, Property
& Construction
477
SMXL
Retail & Food/Beverage
Du Cane Brewing Co.
Story cafe
Janji Jiwa
