Menu
Menu
Acknowledgement of Country
The For The People team are spread across the world – but the majority of us currently live on the land known most commonly today as “Australia”. This land has been home to designers, artists, storytellers and planners for tens-of-thousands of years – so our time contributing to these crafts constitutes only a near-infinitesimally small fraction of that history. It’s with profound admiration and deep respect, then, that we acknowledge Aboriginal and Torres Strait Islander peoples as the First Peoples of this country and extend that respect to Elders past and present. They shaped (and continue to shape) the history of this land, they cared for (and continue to care for) its natural environment, and they never ceded its sovereignty. It always was, and always will be, Aboriginal land.
Acknowledgement of Diversity
All fields are improved by diversity – but that's especially true for creativity. We welcome everyone – the neurodiverse, members of the LGBTQI+ community, all (legal working) ages, all ethnicities, all genders, parents, those from unconvential educational backgrounds, people with disability – because we believe both our work and our workplace are improved by diversity of thought and perspective, which can only truly come from diversity of culture and experience. Having said that, we also know we can't simply reap the benefits of diversity without reckoning with the inequities so often suffered by less represented communities. We work to be mindful of our biases, to incorporate proactive representation into our processes, and elevate marginalised voices in our work. It's a forever-ongoing–and–improving process – but it's non-negotiable when you're building an agency that's For The People.
Designed and built by For the People ©2025
Acknowledgement of Country
The For The People team are spread across the world – but the majority of us currently live on the land known most commonly today as “Australia”. This land has been home to designers, artists, storytellers and planners for tens-of-thousands of years – so our time contributing to these crafts constitutes only a near-infinitesimally small fraction of that history. It’s with profound admiration and deep respect, then, that we acknowledge Aboriginal and Torres Strait Islander peoples as the First Peoples of this country and extend that respect to Elders past and present. They shaped (and continue to shape) the history of this land, they cared for (and continue to care for) its natural environment, and they never ceded its sovereignty. It always was, and always will be, Aboriginal land.
Acknowledgement of Diversity
All fields are improved by diversity – but that's especially true for creativity. We welcome everyone – the neurodiverse, members of the LGBTQI+ community, all (legal working) ages, all ethnicities, all genders, parents, those from unconvential educational backgrounds, people with disability – because we believe both our work and our workplace are improved by diversity of thought and perspective, which can only truly come from diversity of culture and experience. Having said that, we also know we can't simply reap the benefits of diversity without reckoning with the inequities so often suffered by less represented communities. We work to be mindful of our biases, to incorporate proactive representation into our processes, and elevate marginalised voices in our work. It's a forever-ongoing–and–improving process – but it's non-negotiable when you're building an agency that's For The People.
Designed and built by For the People ©2025
Acknowledgement of Country
The For The People team are spread across the world – but the majority of us currently live on the land known most commonly today as “Australia”. This land has been home to designers, artists, storytellers and planners for tens-of-thousands of years – so our time contributing to these crafts constitutes only a near-infinitesimally small fraction of that history. It’s with profound admiration and deep respect, then, that we acknowledge Aboriginal and Torres Strait Islander peoples as the First Peoples of this country and extend that respect to Elders past and present. They shaped (and continue to shape) the history of this land, they cared for (and continue to care for) its natural environment, and they never ceded its sovereignty. It always was, and always will be, Aboriginal land.
Acknowledgement of Diversity
All fields are improved by diversity – but that's especially true for creativity. We welcome everyone – the neurodiverse, members of the LGBTQI+ community, all (legal working) ages, all ethnicities, all genders, parents, those from unconvential educational backgrounds, people with disability – because we believe both our work and our workplace are improved by diversity of thought and perspective, which can only truly come from diversity of culture and experience. Having said that, we also know we can't simply reap the benefits of diversity without reckoning with the inequities so often suffered by less represented communities. We work to be mindful of our biases, to incorporate proactive representation into our processes, and elevate marginalised voices in our work. It's a forever-ongoing–and–improving process – but it's non-negotiable when you're building an agency that's For The People.
building
BETTER
BRANDS
Defining vision through strategy.
Brands are for, about, and powered by people. We’re sure you’ll agree, then, that there’s not much point doing anything else until you understand those people and what your organisation does (and could soon) mean to them. Defining (or indeed redefining) your relationship with people means reflecting on your challenges and wading into unknown territory – which is difficult, and often scary. But we’ve found that, by engaging with the people inside and connected to your organisation with curiosity, empathy and vulnerability, we can uncover the hidden truths and unseen opportunities that will help chart the course forward.
Core Capabilities
Brand Strategy
Community Engagement
Brand Narrative
Platform + Brand Idea
Brand Vision + Purpose
Organisational Purpose, Mission, Vision + Values
Brand Architecture
Naming + Nomenclature
Brands are for, about, and powered by people. We’re sure you’ll agree, then, that there’s not much point doing anything else until you understand those people and what your organisation does (and could soon) mean to them. Defining (or indeed redefining) your relationship with people means reflecting on your challenges and wading into unknown territory – which is difficult, and often scary. But we’ve found that, by engaging with the people inside and connected to your organisation with curiosity, empathy and vulnerability, we can uncover the hidden truths and unseen opportunities that will help chart the course forward.
Core Capabilities
Brand Strategy
Community Engagement
Brand Narrative
Platform + Brand Idea
Brand Vision + Purpose
Organisational Purpose, Mission, Vision + Values
Brand Architecture
Naming + Nomenclature
Brands are for, about, and powered by people. We’re sure you’ll agree, then, that there’s not much point doing anything else until you understand those people and what your organisation does (and could soon) mean to them. Defining (or indeed redefining) your relationship with people means reflecting on your challenges and wading into unknown territory – which is difficult, and often scary. But we’ve found that, by engaging with the people inside and connected to your organisation with curiosity, empathy and vulnerability, we can uncover the hidden truths and unseen opportunities that will help chart the course forward.
Core Capabilities
Brand Strategy
Community Engagement
Brand Narrative
Platform + Brand Idea
Brand Vision + Purpose
Organisational Purpose, Mission, Vision + Values
Brand Architecture
Naming + Nomenclature
Brands are for, about, and powered by people. We’re sure you’ll agree, then, that there’s not much point doing anything else until you understand those people and what your organisation does (and could soon) mean to them. Defining (or indeed redefining) your relationship with people means reflecting on your challenges and wading into unknown territory – which is difficult, and often scary. But we’ve found that, by engaging with the people inside and connected to your organisation with curiosity, empathy and vulnerability, we can uncover the hidden truths and unseen opportunities that will help chart the course forward.
Core Capabilities
Brand Strategy
Community Engagement
Brand Narrative
Platform + Brand Idea
Brand Vision + Purpose
Organisational Purpose, Mission, Vision + Values
Brand Architecture
Naming + Nomenclature
Building connection
through story.
Creating worlds that people want to exist in
Data is important. Facts are sacred. But it’s the evocative, arresting and engaging power of story that builds the bridge of empathy between once-disconnected people. We work with you to understand, better construct, and powerfully convey your story – by figuring out who the key players are, where they’re headed, what they’re facing, what they want... and what they don’t yet know they want.
Core Capabilities
Storytelling
Brand Narrative
Brand Voice
Language Frameworks
Messaging Principles
Script + Campaign writing
Copywriting
Storytelling as a Service
Data is important. Facts are sacred. But it’s the evocative, arresting and engaging power of story that builds the bridge of empathy between once-disconnected people. We work with you to understand, better construct, and powerfully convey your story – by figuring out who the key players are, where they’re headed, what they’re facing, what they want... and what they don’t yet know they want.
Core Capabilities
Storytelling
Brand Narrative
Brand Voice
Language Frameworks
Messaging Principles
Script + Campaign writing
Copywriting
Storytelling as a Service
Data is important. Facts are sacred. But it’s the evocative, arresting and engaging power of story that builds the bridge of empathy between once-disconnected people. We work with you to understand, better construct, and powerfully convey your story – by figuring out who the key players are, where they’re headed, what they’re facing, what they want... and what they don’t yet know they want.
Core Capabilities
Storytelling
Brand Narrative
Brand Voice
Language Frameworks
Messaging Principles
Script + Campaign writing
Copywriting
Storytelling as a Service
Data is important. Facts are sacred. But it’s the evocative, arresting and engaging power of story that builds the bridge of empathy between once-disconnected people. We work with you to understand, better construct, and powerfully convey your story – by figuring out who the key players are, where they’re headed, what they’re facing, what they want... and what they don’t yet know they want.
Core Capabilities
Storytelling
Brand Narrative
Brand Voice
Language Frameworks
Messaging Principles
Script + Campaign writing
Copywriting
Storytelling as a Service
Creating worlds
through design.
A Better Brand helps shape a better world. But to do that, it first needs to have a clear perspective on what that better world might look like – and the ability to help other people see it too. That takes bold creativity (to build a new world that feels differentiated), and rigorous craft (to ensure that world feels tangible, deep and real) – but when it’s done right, the end result is a world that people actively want to spend time immersing themselves in.
Core Capabilities
Brand Design
Visual Identity
Motion Design + Behaviour
Illustration + Photography
Digital Interface + Interaction Design
Typography
Art Direction
Brand Guidelines
A Better Brand helps shape a better world. But to do that, it first needs to have a clear perspective on what that better world might look like – and the ability to help other people see it too. That takes bold creativity (to build a new world that feels differentiated), and rigorous craft (to ensure that world feels tangible, deep and real) – but when it’s done right, the end result is a world that people actively want to spend time immersing themselves in.
Core Capabilities
Brand Design
Visual Identity
Motion Design + Behaviour
Illustration + Photography
Digital Interface + Interaction Design
Typography
Art Direction
Brand Guidelines
A Better Brand helps shape a better world. But to do that, it first needs to have a clear perspective on what that better world might look like – and the ability to help other people see it too. That takes bold creativity (to build a new world that feels differentiated), and rigorous craft (to ensure that world feels tangible, deep and real) – but when it’s done right, the end result is a world that people actively want to spend time immersing themselves in.
Core Capabilities
Brand Design
Visual Identity
Motion Design + Behaviour
Illustration + Photography
Digital Interface + Interaction Design
Typography
Art Direction
Brand Guidelines
A Better Brand helps shape a better world. But to do that, it first needs to have a clear perspective on what that better world might look like – and the ability to help other people see it too. That takes bold creativity (to build a new world that feels differentiated), and rigorous craft (to ensure that world feels tangible, deep and real) – but when it’s done right, the end result is a world that people actively want to spend time immersing themselves in.
Core Capabilities
Brand Design
Visual Identity
Motion Design + Behaviour
Illustration + Photography
Digital Interface + Interaction Design
Typography
Art Direction
Brand Guidelines
Concretising values
through expression.
Concretising values
through expression.
It’s all well and good to have a powerful, evocative and resonant set of brand elements – but it’s all meaningless until the rubber hits the road. Based on where your brand shows up and what your audiences are seeking, we work with you to bring your brand to life in tangible, unique and surprising ways – ensuring that, when it comes to what your new brand stands for, you’re always walking the talk.
Core Capabilities
Brand Expression
Brand Launch
Digital Content
Artworking + Handover
Campaign Design
Generators + Creative Coding
Packaging Systems
Environment + Space Design
It’s all well and good to have a powerful, evocative and resonant set of brand elements – but it’s all meaningless until the rubber hits the road. Based on where your brand shows up and what your audiences are seeking, we work with you to bring your brand to life in tangible, unique and surprising ways – ensuring that, when it comes to what your new brand stands for, you’re always walking the talk.
Core Capabilities
Brand Expression
Brand Launch
Digital Content
Artworking + Handover
Campaign Design
Generators + Creative Coding
Packaging Systems
Environment + Space Design
It’s all well and good to have a powerful, evocative and resonant set of brand elements – but it’s all meaningless until the rubber hits the road. Based on where your brand shows up and what your audiences are seeking, we work with you to bring your brand to life in tangible, unique and surprising ways – ensuring that, when it comes to what your new brand stands for, you’re always walking the talk.
Core Capabilities
Brand Expression
Brand Launch
Digital Content
Artworking + Handover
Campaign Design
Generators + Creative Coding
Packaging Systems
Environment + Space Design
It’s all well and good to have a powerful, evocative and resonant set of brand elements – but it’s all meaningless until the rubber hits the road. Based on where your brand shows up and what your audiences are seeking, we work with you to bring your brand to life in tangible, unique and surprising ways – ensuring that, when it comes to what your new brand stands for, you’re always walking the talk.
Core Capabilities
Brand Expression
