Acknowledgement of Country
The For The People team are spread across the world – but the majority of us currently live on the land known most commonly today as “Australia”. This land has been home to designers, artists, storytellers and planners for tens-of-thousands of years – so our time contributing to these crafts constitutes only a near-infinitesimally small fraction of that history. It’s with profound admiration and deep respect, then, that we acknowledge Aboriginal and Torres Strait Islander peoples as the First Peoples of this country and extend that respect to Elders past and present. They shaped (and continue to shape) the history of this land, they cared for (and continue to care for) its natural environment, and they never ceded its sovereignty. It always was, and always will be, Aboriginal land.
Acknowledgement of Diversity
All fields are improved by diversity – but that's especially true for creativity. We welcome everyone – the neurodiverse, members of the LGBTQI+ community, all (legal working) ages, all ethnicities, all genders, parents, those from unconvential educational backgrounds, people with disability – because we believe both our work and our workplace are improved by diversity of thought and perspective, which can only truly come from diversity of culture and experience. Having said that, we also know we can't simply reap the benefits of diversity without reckoning with the inequities so often suffered by less represented communities. We work to be mindful of our biases, to incorporate proactive representation into our processes, and elevate marginalised voices in our work. It's a forever-ongoing–and–improving process – but it's non-negotiable when you're building an agency that's For The People.
Designed and built by For the People ©2025
Acknowledgement of Country
The For The People team are spread across the world – but the majority of us currently live on the land known most commonly today as “Australia”. This land has been home to designers, artists, storytellers and planners for tens-of-thousands of years – so our time contributing to these crafts constitutes only a near-infinitesimally small fraction of that history. It’s with profound admiration and deep respect, then, that we acknowledge Aboriginal and Torres Strait Islander peoples as the First Peoples of this country and extend that respect to Elders past and present. They shaped (and continue to shape) the history of this land, they cared for (and continue to care for) its natural environment, and they never ceded its sovereignty. It always was, and always will be, Aboriginal land.
Acknowledgement of Diversity
All fields are improved by diversity – but that's especially true for creativity. We welcome everyone – the neurodiverse, members of the LGBTQI+ community, all (legal working) ages, all ethnicities, all genders, parents, those from unconvential educational backgrounds, people with disability – because we believe both our work and our workplace are improved by diversity of thought and perspective, which can only truly come from diversity of culture and experience. Having said that, we also know we can't simply reap the benefits of diversity without reckoning with the inequities so often suffered by less represented communities. We work to be mindful of our biases, to incorporate proactive representation into our processes, and elevate marginalised voices in our work. It's a forever-ongoing–and–improving process – but it's non-negotiable when you're building an agency that's For The People.
Designed and built by For the People ©2025
Acknowledgement of Country
The For The People team are spread across the world – but the majority of us currently live on the land known most commonly today as “Australia”. This land has been home to designers, artists, storytellers and planners for tens-of-thousands of years – so our time contributing to these crafts constitutes only a near-infinitesimally small fraction of that history. It’s with profound admiration and deep respect, then, that we acknowledge Aboriginal and Torres Strait Islander peoples as the First Peoples of this country and extend that respect to Elders past and present. They shaped (and continue to shape) the history of this land, they cared for (and continue to care for) its natural environment, and they never ceded its sovereignty. It always was, and always will be, Aboriginal land.
Acknowledgement of Diversity
All fields are improved by diversity – but that's especially true for creativity. We welcome everyone – the neurodiverse, members of the LGBTQI+ community, all (legal working) ages, all ethnicities, all genders, parents, those from unconvential educational backgrounds, people with disability – because we believe both our work and our workplace are improved by diversity of thought and perspective, which can only truly come from diversity of culture and experience. Having said that, we also know we can't simply reap the benefits of diversity without reckoning with the inequities so often suffered by less represented communities. We work to be mindful of our biases, to incorporate proactive representation into our processes, and elevate marginalised voices in our work. It's a forever-ongoing–and–improving process – but it's non-negotiable when you're building an agency that's For The People.
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QUESTIONS AND
ANSWERS
Both? At the same time? In THIS economy?
What’s it like to partner with you?
+
You said it: in this wonderfully bold and sometimes uncertain creative journey we call brand work, we're your partners. We'll listen, provoke, compare and uncover. We'll challenge you, be vulnerable with you, we’ll push you to be curious and push you to empower your team to be involved in our work. You can expect direct access to (and frank conversations with) our decision makers, and we'll expect the same from you. After all, we want to build better brands together – and to do that, both sides need to be transparent. In short: we’ll ask you to think big, have guts, lean in, show up and connect.
How long are your projects?
+
There’s no one-size-fits-every-project thinking ’round here. Our very small projects (where we might focus on one element, like naming) can take a few weeks, while a full brand project (from early research to delivered guidelines) will typically take two-to-three months, depending on the size of your organisation and your needs. More extensive projects (like place brands for regions) can take more than six months, to allow for comprehensive stakeholder and community engagement throughout the process. Of course, we don’t need to stop even there – we love to continue partnering with our clients in bringing the new brand to life post-launch, whether that’s through brand videos, digital activations, long-form writing… whatever will best help you reach the people you need to reach!
What areas do you specialise in?
+
We’re specialists in brand – helping you define, communicate and demonstrate what your organisation means, shaping the impression it leaves in the minds of everyone it touches. If we had to define how we do that quickly, we’d say that our four foundational pillars are Strategy, Storytelling, Design and Expression. But the (less snappy) truth is that our business is a mix of services and capabilities that are all connected in one big, transformative, unpredictably creative better-brand-building process. We’ve brought said process to bear in all sorts of sectors, too, though we have deep experience with not-for-profits, tech companies, cultural institutions and place brands. We’ve worked with shire councils that want to rally their diverse, textured communities. Museums that want to challenge perceptions of collecting and teaching history. Platforms that want to embed empathy in business operations. It’s a wide array, but all our clients have had one thing in common – they all want to get closer to people.
Is there work you don’t take on?
+
Yes. We won’t work in some sectors, including arms, gambling, mining and tobacco. Period, full stop. After that, we assess whether we take on a project with a rubric full of questions like ‘How did this client find us?’, ‘What’s the challenge to solve?’, ‘Do our values align?’ and ‘How excited are we about this project and its potential?’. It’s a helpful way for us to vibe-check a project’s opportunity, challenge and scope, and its alignment with our team, values and purpose.
What sort of budgets do you work with?
+
For the comprehensive brand kit with the proverbial kitchen sink? Those projects start at $190K (AUD), because this helps us dedicate the right amount of time and brain power to define, build, create and express the full brand world – names, motion frames and all. But of course that price can come down a bit if the scope is limited (if it’s a particularly small organisation with limited presence or it’s a limited-time event like a festival), or the price can go up if there’s exceptional requirements.
Do you do speaking events / facilitation?
+
Yes! If it feels right, and if we feel like we genuinely have something to add. Frankly, we tend to get pretty excited to share our thoughts about better brands – and a whole lot of other things to do with our industry, our creativity and our favourite parts of building soulful, textured, exhilarating worlds – to people wide and far because, well, that’s who we do all this for. And it’s why our team has spoken about messy and meaningful problems at TDC, joined clients on stage at ID Week and mentored self-taught creatives at D&AD Shift.
Where are you based?
+
We’re a remote-first team, so on any given day you’ll find a different mix of us logging in from our home offices, debating the merits of Pantone 9341 U versus Pantone 9342 U in our physical HQs, and connecting asynchronously via Slack. But if you’re the geographically-minded sort who likes to pinpoint locations on a map so you have a good handle on who’s where and what time it is there, here are the facts: in Australia, we’re in Sydney, Melbourne and Fremantle. In the US, we’re in Los Angeles and Seattle. And in New Zealand, we’re in Queenstown. Hey, we’ve even made a handy forecast for each of our places so you can know if you’re speaking to us in rain, hail or shine.
What’s it like to partner with you?
+
You said it: in this wonderfully bold and sometimes uncertain creative journey we call brand work, we're your partners. We'll listen, provoke, compare and uncover. We'll challenge you, be vulnerable with you, we’ll push you to be curious and push you to empower your team to be involved in our work. You can expect direct access to (and frank conversations with) our decision makers, and we'll expect the same from you. After all, we want to build better brands together – and to do that, both sides need to be transparent. In short: we’ll ask you to think big, have guts, lean in, show up and connect.
How long are your projects?
+
There’s no one-size-fits-every-project thinking ’round here. Our very small projects (where we might focus on one element, like naming) can take a few weeks, while a full brand project (from early research to delivered guidelines) will typically take two-to-three months, depending on the size of your organisation and your needs. More extensive projects (like place brands for regions) can take more than six months, to allow for comprehensive stakeholder and community engagement throughout the process. Of course, we don’t need to stop even there – we love to continue partnering with our clients in bringing the new brand to life post-launch, whether that’s through brand videos, digital activations, long-form writing… whatever will best help you reach the people you need to reach!
What areas do you specialise in?
+
We’re specialists in brand – helping you define, communicate and demonstrate what your organisation means, shaping the impression it leaves in the minds of everyone it touches. If we had to define how we do that quickly, we’d say that our four foundational pillars are Strategy, Storytelling, Design and Expression. But the (less snappy) truth is that our business is a mix of services and capabilities that are all connected in one big, transformative, unpredictably creative better-brand-building process. We’ve brought said process to bear in all sorts of sectors, too, though we have deep experience with not-for-profits, tech companies, cultural institutions and place brands. We’ve worked with shire councils that want to rally their diverse, textured communities. Museums that want to challenge perceptions of collecting and teaching history. Platforms that want to embed empathy in business operations. It’s a wide array, but all our clients have had one thing in common – they all want to get closer to people.
Is there work you don’t take on?
+
Yes. We won’t work in some sectors, including arms, gambling, mining and tobacco. Period, full stop. After that, we assess whether we take on a project with a rubric full of questions like ‘How did this client find us?’, ‘What’s the challenge to solve?’, ‘Do our values align?’ and ‘How excited are we about this project and its potential?’. It’s a helpful way for us to vibe-check a project’s opportunity, challenge and scope, and its alignment with our team, values and purpose.
What sort of budgets do you work with?
+
For the comprehensive brand kit with the proverbial kitchen sink? Those projects start at $190K (AUD), because this helps us dedicate the right amount of time and brain power to define, build, create and express the full brand world – names, motion frames and all. But of course that price can come down a bit if the scope is limited (if it’s a particularly small organisation with limited presence or it’s a limited-time event like a festival), or the price can go up if there’s exceptional requirements.
Do you do speaking events / facilitation?
+
Yes! If it feels right, and if we feel like we genuinely have something to add. Frankly, we tend to get pretty excited to share our thoughts about better brands – and a whole lot of other things to do with our industry, our creativity and our favourite parts of building soulful, textured, exhilarating worlds – to people wide and far because, well, that’s who we do all this for. And it’s why our team has spoken about messy and meaningful problems at TDC, joined clients on stage at ID Week and mentored self-taught creatives at D&AD Shift.
Where are you based?
+
We’re a remote-first team, so on any given day you’ll find a different mix of us logging in from our home offices, debating the merits of Pantone 9341 U versus Pantone 9342 U in our physical HQs, and connecting asynchronously via Slack. But if you’re the geographically-minded sort who likes to pinpoint locations on a map so you have a good handle on who’s where and what time it is there, here are the facts: in Australia, we’re in Sydney, Melbourne and Fremantle. In the US, we’re in Los Angeles and Seattle. And in New Zealand, we’re in Queenstown. Hey, we’ve even made a handy forecast for each of our places so you can know if you’re speaking to us in rain, hail or shine.
What’s it like to partner with you?
+
You said it: in this wonderfully bold and sometimes uncertain creative journey we call brand work, we're your partners. We'll listen, provoke, compare and uncover. We'll challenge you, be vulnerable with you, we’ll push you to be curious and push you to empower your team to be involved in our work. You can expect direct access to (and frank conversations with) our decision makers, and we'll expect the same from you. After all, we want to build better brands together – and to do that, both sides need to be transparent. In short: we’ll ask you to think big, have guts, lean in, show up and connect.
How long are your projects?
+
There’s no one-size-fits-every-project thinking ’round here. Our very small projects (where we might focus on one element, like naming) can take a few weeks, while a full brand project (from early research to delivered guidelines) will typically take two-to-three months, depending on the size of your organisation and your needs. More extensive projects (like place brands for regions) can take more than six months, to allow for comprehensive stakeholder and community engagement throughout the process. Of course, we don’t need to stop even there – we love to continue partnering with our clients in bringing the new brand to life post-launch, whether that’s through brand videos, digital activations, long-form writing… whatever will best help you reach the people you need to reach!
What areas do you specialise in?
+
We’re specialists in brand – helping you define, communicate and demonstrate what your organisation means, shaping the impression it leaves in the minds of everyone it touches. If we had to define how we do that quickly, we’d say that our four foundational pillars are Strategy, Storytelling, Design and Expression. But the (less snappy) truth is that our business is a mix of services and capabilities that are all connected in one big, transformative, unpredictably creative better-brand-building process. We’ve brought said process to bear in all sorts of sectors, too, though we have deep experience with not-for-profits, tech companies, cultural institutions and place brands. We’ve worked with shire councils that want to rally their diverse, textured communities. Museums that want to challenge perceptions of collecting and teaching history. Platforms that want to embed empathy in business operations. It’s a wide array, but all our clients have had one thing in common – they all want to get closer to people.
Is there work you don’t take on?
+
Yes. We won’t work in some sectors, including arms, gambling, mining and tobacco. Period, full stop. After that, we assess whether we take on a project with a rubric full of questions like ‘How did this client find us?’, ‘What’s the challenge to solve?’, ‘Do our values align?’ and ‘How excited are we about this project and its potential?’. It’s a helpful way for us to vibe-check a project’s opportunity, challenge and scope, and its alignment with our team, values and purpose.
What sort of budgets do you work with?
+
For the comprehensive brand kit with the proverbial kitchen sink? Those projects start at $190K (AUD), because this helps us dedicate the right amount of time and brain power to define, build, create and express the full brand world – names, motion frames and all. But of course that price can come down a bit if the scope is limited (if it’s a particularly small organisation with limited presence or it’s a limited-time event like a festival), or the price can go up if there’s exceptional requirements.
Do you do speaking events / facilitation?
+
Yes! If it feels right, and if we feel like we genuinely have something to add. Frankly, we tend to get pretty excited to share our thoughts about better brands – and a whole lot of other things to do with our industry, our creativity and our favourite parts of building soulful, textured, exhilarating worlds – to people wide and far because, well, that’s who we do all this for. And it’s why our team has spoken about messy and meaningful problems at TDC, joined clients on stage at ID Week and mentored self-taught creatives at D&AD Shift.
Where are you based?
+
We’re a remote-first team, so on any given day you’ll find a different mix of us logging in from our home offices, debating the merits of Pantone 9341 U versus Pantone 9342 U in our physical HQs, and connecting asynchronously via Slack. But if you’re the geographically-minded sort who likes to pinpoint locations on a map so you have a good handle on who’s where and what time it is there, here are the facts: in Australia, we’re in Sydney, Melbourne and Fremantle. In the US, we’re in Los Angeles and Seattle. And in New Zealand, we’re in Queenstown. Hey, we’ve even made a handy forecast for each of our places so you can know if you’re speaking to us in rain, hail or shine.