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Acknowledgement of Country
The For The People team are spread across the world – but the majority of us currently live on the land known most commonly today as “Australia”. This land has been home to designers, artists, storytellers and planners for tens-of-thousands of years – so our time contributing to these crafts constitutes only a near-infinitesimally small fraction of that history. It’s with profound admiration and deep respect, then, that we acknowledge Aboriginal and Torres Strait Islander peoples as the First Peoples of this country and extend that respect to Elders past and present. They shaped (and continue to shape) the history of this land, they cared for (and continue to care for) its natural environment, and they never ceded its sovereignty. It always was, and always will be, Aboriginal land.
Acknowledgement of Diversity
All fields are improved by diversity – but that's especially true for creativity. We welcome everyone – the neurodiverse, members of the LGBTQI+ community, all (legal working) ages, all ethnicities, all genders, parents, those from unconvential educational backgrounds, people with disability – because we believe both our work and our workplace are improved by diversity of thought and perspective, which can only truly come from diversity of culture and experience. Having said that, we also know we can't simply reap the benefits of diversity without reckoning with the inequities so often suffered by less represented communities. We work to be mindful of our biases, to incorporate proactive representation into our processes, and elevate marginalised voices in our work. It's a forever-ongoing–and–improving process – but it's non-negotiable when you're building an agency that's For The People.
Designed and built by For the People ©2025
Acknowledgement of Country
The For The People team are spread across the world – but the majority of us currently live on the land known most commonly today as “Australia”. This land has been home to designers, artists, storytellers and planners for tens-of-thousands of years – so our time contributing to these crafts constitutes only a near-infinitesimally small fraction of that history. It’s with profound admiration and deep respect, then, that we acknowledge Aboriginal and Torres Strait Islander peoples as the First Peoples of this country and extend that respect to Elders past and present. They shaped (and continue to shape) the history of this land, they cared for (and continue to care for) its natural environment, and they never ceded its sovereignty. It always was, and always will be, Aboriginal land.
Acknowledgement of Diversity
All fields are improved by diversity – but that's especially true for creativity. We welcome everyone – the neurodiverse, members of the LGBTQI+ community, all (legal working) ages, all ethnicities, all genders, parents, those from unconvential educational backgrounds, people with disability – because we believe both our work and our workplace are improved by diversity of thought and perspective, which can only truly come from diversity of culture and experience. Having said that, we also know we can't simply reap the benefits of diversity without reckoning with the inequities so often suffered by less represented communities. We work to be mindful of our biases, to incorporate proactive representation into our processes, and elevate marginalised voices in our work. It's a forever-ongoing–and–improving process – but it's non-negotiable when you're building an agency that's For The People.
Designed and built by For the People ©2025
Acknowledgement of Country
The For The People team are spread across the world – but the majority of us currently live on the land known most commonly today as “Australia”. This land has been home to designers, artists, storytellers and planners for tens-of-thousands of years – so our time contributing to these crafts constitutes only a near-infinitesimally small fraction of that history. It’s with profound admiration and deep respect, then, that we acknowledge Aboriginal and Torres Strait Islander peoples as the First Peoples of this country and extend that respect to Elders past and present. They shaped (and continue to shape) the history of this land, they cared for (and continue to care for) its natural environment, and they never ceded its sovereignty. It always was, and always will be, Aboriginal land.
Acknowledgement of Diversity
All fields are improved by diversity – but that's especially true for creativity. We welcome everyone – the neurodiverse, members of the LGBTQI+ community, all (legal working) ages, all ethnicities, all genders, parents, those from unconvential educational backgrounds, people with disability – because we believe both our work and our workplace are improved by diversity of thought and perspective, which can only truly come from diversity of culture and experience. Having said that, we also know we can't simply reap the benefits of diversity without reckoning with the inequities so often suffered by less represented communities. We work to be mindful of our biases, to incorporate proactive representation into our processes, and elevate marginalised voices in our work. It's a forever-ongoing–and–improving process – but it's non-negotiable when you're building an agency that's For The People.
For The People is a creatively independent agency that has been building better brands for more than ten years.
We work from Sydney, the Blue Mountains, Melbourne, Fremantle, Queenstown and Los Angeles. We work from home. We work from the office. We work from home and the office – sometimes on the same day!
But most importantly, we work together – the whole team, regardless of what their core capabilities are or what continent they’re on – because everything we are and everything we’re able to accomplish is exclusively down to our people and how well they jam as a collective.
Hey, speaking of our people... wanna meet ’em?
We work from Sydney, the Blue Mountains, Melbourne, Perth, Queenstown and Los Angeles. We work from home. We work from the office. We work from home and the office – sometimes on the same day!
But most importantly, we work together – the whole team, regardless of what their core capabilities are or what continent they’re on – because everything we are and everything we’re able to accomplish is exclusively down to our people and how they well they jam as a collective.
Hey, speaking of our people... wanna meet ‘em?
(Don’t forget to tap on their cards to flip the cards over and learn a little more about them.)
We work from Sydney, the Blue Mountains, Melbourne, Perth, Queenstown and Los Angeles. We work from home. We work from the office. We work from home and the office – sometimes on the same day!
But most importantly, we work together – the whole team, regardless of what their core capabilities are or what continent they’re on – because everything we are and everything we’re able to accomplish is exclusively down to our people and how they well they jam as a collective.
Hey, speaking of our people... wanna meet ‘em?
(Don’t forget to tap on their cards to flip the cards over and learn a little more about them.)
We work from Sydney, the Blue Mountains, Melbourne, Perth, Queenstown and Los Angeles. We work from home. We work from the office. We work from home and the office – sometimes on the same day!
But most importantly, we work together – the whole team, regardless of what their core capabilities are or what continent they’re on – because everything we are and everything we’re able to accomplish is exclusively down to our people and how they well they jam as a collective.
Hey, speaking of our people... wanna meet ‘em?
Alysha Menzel
Design Director
Alysha Menzel
Design Director
Amanda Gordon
Head of Strategy
Amanda Gordon
Head of Strategy
Amy Burns
Brand Strategist
Amy Burns
Brand Strategist
Anna Leary
Senior Project Manager
Anna Leary
Senior Project Manager
Arielle Bodenstein
Senior Storyteller & Strategist
Arielle Bodenstein
Senior Storyteller & Strategist
Atsaya Gabiryalpillai
Senior Designer
Atsaya Gabiryalpillai
Senior Designer
Claudia Henderson
Strategy Director
Claudia Henderson
Strategy Director
Emma Turney
Designer
Emma Turney
Designer
Georgia Urie
Senior Designer
Georgia Urie
Senior Designer
James Cooper
Head of Partnerships
James Cooper
Head of Partnerships
Kenzie Urquhart
Operations Director
Kenzie Urquhart
Operations Director
Leon Shore
Design Director
Leon Shore
Design Director
Mat Groom
Head of Storytelling
Mat Groom
Head of Storytelling
Meredith Forrester
Senior Storyteller
Meredith Forrester
Senior Storyteller
Nick David Hill
Creative Director
Nick David Hill
Creative Director
Patrick Carroll
Creative Director
Patrick Carroll
Creative Director
Peter (PJ) Lovewell
CEO
Peter (PJ) Lovewell
CEO
Siena Zadro
Junior Designer
Siena Zadro
Junior Designer
Our team’s recognition
Our people have worked hard to build better brands – and that hard work has been recognised consistently over the years, by many different institutions and publications from across the world.
Here are some examples of that recognition:
D&AD Awards x4 Graphite Pencils, x18 Wood Pencils
to date
D&AD Top Five Studio In The World
2021
AGDA x10 Pinnacles, x60 Distinctions, x53 Merits
AGDA x10 Pinnacles,
x60 Distinctions, x53 Merits
to date
AGDA Studio of the Year
2019
Good Design Awards x5 Gold
Good Design Awards
x5 Gold
to date
Brand New Best in Brand Voice (Worldwide)
2024
Brand New Top 10 Reviewed Project Worldwide
2019
Transform Awards 5x Gold
to date
Premier’s Award — Design Tasmania
2019
We’re not advertising for any open positions at FTP right this second – but we’re always on the lookout for ambitious, curious and creative minds to join our team.
We welcome everyone – the neurodiverse, members of the LGBTQI+ community, all (legal working) ages, all ethnicities, all genders, parents, those from unconventional educational backgrounds, people with disability. If you think you have what it takes to be a For The People person, we’d love to hear from you.
Behaviours even over values
We aren’t what we say we believe – we’re what we repeatedly do. That’s why we don’t have agency values, we have behaviours to guide us.
They’re structured as “even overs”, because choices are easy when it’s “good choice” versus “bad choice” – but it’s harder when the choice is between two good things. In these situations, what we choose to value more helps demonstrate what makes us different.
We aren’t what we say we believe – we’re what we repeatedly do. That’s why we don’t have agency values, we have behaviours to guide us.
They’re structured as “even overs”, because choices are easy when it’s “good choice” versus “bad choice” – but it’s harder when the choice is between two good things. In these situations, what we choose to value more helps demonstrate what makes us different.
